On the occasion of the launch of Axolute the new exclusive range of wiring devices on the Lebanese market, more than 250 guests, architects, interior designers, consultants and investors were invited at Crystal’s. The gathering was honoured with the presence of Mr. Sebastiano Del Monte the trade commissioner of the Italian Trade Commission in Lebanon.

A firsthand experience of Axolute’s range has been given through a live show featuring the brand’s new models in the most unexpected way.

10 dresses designed by the French atelier DVRT Couture were showing the fusion between the unprecedented choice of fine materials and advanced technical functions for security, lighting, communication and entertainment of the Axolute world. “We are very excited to introduce our exclusive range Axolute, which will initiate the consumers into a whole new level of luxury” said Andrea Fornarelli, Bticino Area manager.

“With Axolute, switches and controls are no longer simple functional devices or objects of design, they have become a predominant part of the culture of living, contributing to an improved quality of life and making the concept of accessible luxury part of everyday life” explained Ernst Wenger, Bticino export manager.

“This new line of products has an aesthetic value close to that of a fashion designer's collection and is truly innovative. This selection of wiring devices offers new integrative technology and does so without compromising its unique appearance or its ergonomic value”, highlighted Mr. Rafic Gazzaoui, General Manager of Rafic Gazzaoui & Co. sal